
Analysis MAR
Marriott's cards added more franchise fees than hotel growth did
Marriott beat its August hotel growth outlook. Co-branded credit cards added more franchise fee growth than higher room revenue and new rooms combined.
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Marriott’s hotel performance exceeded its August forecast, while co-branded credit cards contributed more franchise fee growth than higher room revenue and room additions.
Marriott International (Nasdaq: MAR) franchises and manages hotels and licenses its brands. Marriott Bonvoy connects that hotel network with loyalty and co-branded credit-card partnerships.
Worldwide comparable revenue per available room, or RevPAR, grew 6.5% in Q3 2026, above August’s 3.5% to 4% forecast. The measure combines room prices and occupancy and is stated at constant exchange rates. Adjusted EPS was $3.02 versus the earlier $2.74 to $2.82 target.
The table covers the three months ended September 30. Amounts are USD millions except EPS. Gross fees combine franchise, base management and incentive management fees.
| Results | Q3 2026 | Q3 2025 |
|---|---|---|
| Gross fee revenue | 1,522 | 1,338 |
| Operating income, GAAP | 1,274 | 1,180 |
| Net income, GAAP | 794 | 728 |
| Diluted EPS, GAAP | $3.04 | $2.67 |
Credit-card fees added $68 million to franchise-fee growth, compared with $36 million from higher RevPAR and room additions. New U.S. card terms were already included in August’s outlook. An expected insurance recovery added $12 million to quarterly pretax earnings.
The November annual RevPAR target is 4.5% to 5% growth, versus 3% to 3.5% in August. Adjusted EPS guidance is $12.07 to $12.14, up from $11.64 to $11.81. Adjusted results remove reimbursed revenue and expenses and certain property charges.
Marriott completed a U.S. and Canada hotel sale in May and retained a long-term management agreement. Another hotel was classified as held for sale in September, with a sale expected in Q4 and continued management afterward.
Operating cash flow for the first nine months was $3.239 billion, compared with $2.383 billion a year earlier. Over that same period, share repurchases used $3.081 billion and dividends $559 million. Employee share tax withholding is separate.
At September 30, cash was $453 million and the carrying amount of debt was $16.843 billion, up from $16.204 billion at December 31. Higher debt contributed to an increase in quarterly net interest expense. The September refinancing extended its $5 billion bank facility to 2031.

Analysis MAR
Marriott beat its August hotel growth outlook. Co-branded credit cards added more franchise fee growth than higher room revenue and new rooms combined.